The TRAC to Impact
Our Core Services
It’s all in our name: we provide precision Targeting, rigorous Research, persuasive Advocacy, and multi-channel Communications to guide your mission and gain real TRACtion.
TARGETING
Precision Audience Delivery that Drives Results
We use advanced data modeling to identify and reach the exact voters or stakeholders who matter most—maximizing efficiency in every campaign.
Hyper-targeted voter and donor segmentation
Enhanced data appending and micro-modeling
Multi-channel audience activation (digital, mail, phone)
RESEARCH
Insights that Inform Winning Strategies
From polling to district and opposition analysis, we deliver actionable intelligence that uncovers opportunities and mitigates risks.
Quantitative surveys and message testing
Qualitative focus groups and behavior analysis
In-depth district, opposition and issue research
ADVOCACY
Mobilizing Support to Influence Outcomes
We build coalitions, engage stakeholders, and execute grassroots/grasstops efforts to advance your policy or electoral goals.
Coalition development and stakeholder alignment
Grassroots mobilization and earned media strategies
Legislative tracking and direct advocacy support
COMMUNICATIONS
Compelling Messaging Across Every Channel
We craft and deploy integrated communications campaigns that cut through the noise—from creative to delivery with rapid response.
Direct Mail, OTT and Digital ad development
Crisis communications and media relations
Content creation and strategic narrative building
Tailored Strategies for Real Momentum
Who We Serve
From candidates in tight races to coalitions shaping national policy, TRACtion Strategies partners with clients who demand measurable impact. We bring the full TRAC framework—Targeting, Research, Advocacy, and Communications—to every engagement, customizing our approach to fit each client’s mission, audience, and political landscape while staying laser-focused on results.
Candidates & Campaigns
From local races to the national stage
We equip candidates and campaigns across all levels of government—from municipal to federal races—with data-driven targeting and compelling communications to connect, mobilize, and win.
Voter targeting and turnout strategies
Opposition research and rapid response
Messaging, creative, and execution
IE Programs & Caucuses
Amplifying advocacy without compromise
We design and execute high-impact Independent Expenditure efforts for business and trade organizations, advocating effectively on behalf of endorsed candidates.
Compliant IE strategy and planning
Creative development and placement
Digital, OTT, direct mail voter contact
Ballot Measures & Legislative Advocacy
Shaping policy outcomes
We power campaigns for or against initiatives, referenda, and key legislative proposals with research-backed messaging and mobilization that drives public and decision-maker support.
Ballot strategy and oppo tactics
Polling, messaging & earned media
Coalition building and grasstops/roots
Corporate & Nonprofit Coalitions
Advancing critical sector interests
We help coalitions in key industries—energy, national security, healthcare, and others—navigate complex policy environments through sophisticated advocacy, stakeholder alignment, and strategic communications.
Coalition formation and management
Legislative tracking and direct advocacy
Reputation protection & crisis response
PACs, 501(c) Org & IE Committee setup
Building and amplifying influence
We assist in the formation, management, and operations of PACs, 501(c) entities, and independent expenditure committees to maximize client voices and long-term impact in the political arena.
Organizational setup and compliance
Donor targeting and fundraising support
Strategic comms and sustained engagement
Our Leadership
About TRACtion Strategies
Founded by veteran strategists Patricia Mitchell and Jon Coley, TRACtion Strategies brings decades of proven experience to clients navigating complex electoral, independent expenditure, and public affairs landscapes.
We partner directly with you to build and execute campaigns that move the needle—from rigorous research and precision targeting to strategic messaging and multi-channel deployment. Modern, relationship-backed, and relentlessly focused on results, we know what wins: accurate, impactful advocacy that delivers tailored outcomes within your budget and timeline.
Our approach is simple: listen first, strategize second, deliver third. We cut through the noise with clear thinking, disciplined execution, and an unwavering commitment to your goals. Whether it’s winning a tight race, advancing a ballot measure, or shaping long-term policy influence, we’re in your corner—every step of the way.
Patricia Mitchell
Founder / CEOC
Jon Coley
Founder / President
Gain Real TRACtion
Cut through the noise. Move the needle. Win the fight.
TRACtion Strategies is ready when you are.
Momentum Built, Wins Delivered
Testimonials From Our Clients
Real results from real clients. Here’s what they’ve said about working with our team.
“Played a key role in our 2023 election efforts. We targeted 11 house races, including 9 open seats. On election night we secured 8 brand new pro-business legislators, protected a trusted incumbent and ‘retired’ long-time adversary. Their flawless efforts included mail, digital ads, and text messages ensuring victory in some very close races.”
Executive VP, Director of Political Affairs – Mississippi Business Alliance
“The TRACtion team is the very best. Not only are they creative and original, but they are true professionals – timely, responsive, discrete, and reliable. They spend the time to learn the issues and the nuances of every race, and they don’t hesitate to give honest, candid, and helpful counsel. There’s no one better.”
Speaker of the House – West Virginia House of Delegates
“I’ve worked with the team at TRACtion on numerous projects, including those relating to national security and energy. They’re exceptionally sharp, always prepared, super proactive, and most importantly, they actually get things done. In a world where talk is plentiful and action scarce, Jon and Patricia bring real energy and work ethic that moves the needle every time. I recommend them without reservation.”
President – MWR Strategies